Marketing Strategy
Hands-On Execution

Helping businesses turn marketing priorities into action—whether they need strategic guidance, dedicated project leadership, or experienced hands to move initiatives forward.

Marketing Strategy. Execution.
Results.

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Experienced Thinking. Practical Execution

With 25 years of experience spanning professional services, healthcare, financial services and franchise organizations, I bring a combination of strategic thinking and hands-on marketing expertise to every engagement.

Whether you need a marketing plan, a campaign brought to life, a stronger brand presence or help tackling a complex initiative, I can step in where you need me.

Strategy

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Marketing

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Communications

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Events

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AI

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Strategy · Marketing · Communications · Events · AI ·

Marketing Expertise, When and Where You Need It.

  • Market Strategy and Planning

    Marketing Strategy & Planning

    Marketing plans, market research, GTM strategy, audience targeting, business development alignment and growth initiatives.

  • Business people at networking event

    Marketing Programs & Execution

    Integrated campaigns, events, sponsorships, association engagement, content development and event management.

  • Brand Identity and Communications

    Brand & Communications

    Brand positioning, messaging, executive communications, presentations, marketing materials and stakeholder engagement.

  • Integrating AI into marketing operations

    Marketing Efficiency with AI Tools

    Practical AI application, automated research, event calendars, marketing workflows and process improvements that save time, simplify work and support better decisions.

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The Right Support For
What You Need.

Not every business needs a full-time marketing leader. Sometimes you need an experienced perspective, someone to take ownership of a project, or extra capacity to get things done.

  • Project-Based Consulting — Defined initiatives and deliverables

  • Ongoing Marketing Support — Flexible, hands-on assistance

  • Fractional Marketing Leadership — Strategic guidance and execution oversight

  • “Christy transformed our ideas into a compelling brand direction, bringing creativity, strategic insight, and a clear understanding of what makes our business different.”

    -- Brand Identity Client

  • “Christy helped us maximize our association investments by identifying new opportunities, streamlining our planning, and bringing a more strategic approach to engagement.”

    -- Association Strategy Client

  • “Christy connects market insights with actionable marketing strategies, helping us identify the right audiences, prioritize opportunities, and make our events more purposeful.”

    -- Event Strategy Client

  • “Christy found an innovative way to leverage AI to streamline our processes, improve visibility into opportunities, and make our marketing efforts more strategic and efficient.”

    —Professional Services Client