Marketing Services — Christy Hritz

Marketing strategy. Leadership when you need it. Execution when it matters.

Experienced marketing support for organizations that need strategy, execution or an extra set of hands—without necessarily adding a full-time role.

Inquire Now

What I Offer

Sometimes you need a marketing leader. Sometimes you need someone to take a project from idea to execution. And sometimes you need both.

I work with organizations that need experienced marketing support without necessarily adding a full-time role or another agency.

My background spans more than 20 years across B2B marketing, business development, communications, events and growth strategy. I can step in to help define what needs to happen, organize the moving pieces and get the work done.

Fractional Marketing Leadership

For organizations that need experienced marketing leadership, but not necessarily a full-time marketing executive.

I can serve as an extension of your leadership team—helping establish priorities, coordinate internal and external resources, and make sure marketing activity connects back to the business.

The Atlas Project →

That might include:

```
Marketing strategy and planning
```

Annual and quarterly marketing calendars

```
Audience and relationship strategy
```
```
Business development alignment
```
```
Brand positioning and messaging
```
```
Thought leadership and content strategy
```

Association, sponsorship and community strategy

```
Agency and vendor management
```
```
Website and digital strategy
```
```
Marketing measurement and reporting
```

The goal isn't more marketing activity. It's making sure the right things are getting done for the right reasons.

Marketing Strategy & Execution

Have a marketing need but not the internal bandwidth to own it?

I can step into defined initiatives and manage them from strategy through execution.

The Echo Project →

Projects may include:

```
Marketing campaigns
```
```
Market or audience research
```
```
Messaging and positioning
```
```
Brand development and refreshes
```
```
Website strategy and content
```

Sales and business development materials

```
Client and prospect communications
```
```
Email campaigns
```

LinkedIn and thought leadership programs

```
Marketing process and infrastructure
```

I’m equally comfortable working with your existing team, coordinating outside vendors or rolling up my sleeves and doing the work myself.

Events & Relationship Marketing

The best business events aren't about filling a room. They're about getting the right people in the room and creating a reason for them to connect.

I plan and manage targeted business events designed around relationship building, visibility and business development.

Support can include:

```
Event concept and strategy
```

Audience and invitation-list development

```
Venue sourcing and coordination
```
```
Invitations and registration
```

Email promotion and attendee communications

```
Vendor and catering coordination
```
```
On-site event management
```
```
Follow-up and post-event engagement
```

Association and sponsorship activation

From an intimate executive dinner or targeted networking event to a larger client program, the event should support a business objective—not simply become another date on the calendar.

Brand & Positioning

A brand is more than a name, logo or website. It's the story people understand about your business—and whether that story gives them a reason to choose you.

I help businesses work through the strategic questions first:

Who are we trying to reach?
What problem do we solve for them?
Why should they choose us?
And how do we communicate that simply and consistently?

The Brightline Project →

From there, I can help translate the strategy into:

```
Brand positioning
```
```
Company and product naming
```
```
Messaging frameworks
```
```
Value propositions
```
```
Audience definition
```
```
Competitive positioning
```
```
Brand architecture
```
```
Creative direction
```
```
Website messaging
```
```
Launch and go-to-market strategy
```

Because the logo shouldn't be the first decision. It should be the expression of the decisions that came before it.

Get In Touch

Need someone to take ownership?

You don't need to have the scope completely figured out before we talk.

If you're thinking:

“We need someone to own this.”

“We have a lot of marketing activity, but I'm not sure it's connected.”

“We need to get in front of the right people.”

“We have an event or initiative coming up and nobody has the bandwidth to run it.”

“Our brand doesn't clearly explain what we actually do.”

That's usually a good place to start.